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Oklahoma Chef Kurt Fleischfresser and Barbara Charlet in a recent visit to Stuttgart, Germany demonstrating Oklahoma Products

Oklahoma Chef Kurt Fleischfresser and Barbara Charlet in a recent visit to Stuttgart, Germany demonstrating Oklahoma Products

Another great piece in the October 13, 2015 edition of The Journal Record by Brian Brus about the continued efforts of the Oklahoma Department of Agriculture’s Barbara Charlet.

Charlet, who serves as the department’s international market development coordinator, recently traveled to Germany with OKC Coach House Chef Kurt Fleischfresser to promote Oklahoma-made food products in Europe’s largest economy.

As noted in the piece by Charlet, who is also a member of the Oklahoma Governor’s International Team, food stuffs made in Oklahoma such as Griffin Foods and Clements peanut butter are already on the shelves of many German stores.

Fleischfresser gave a his take on the draw of products from this part of the U.S. to international consumers, saying ““The thing about overseas market is that they’re intrigued by the old Southwest,” he said. “Oklahoma has a musical named after it that everyone seems to know.”

Read the full article by Brian Brus here.

Charlet is a regular attendee at trade shows and export conferences around the world, spreading the good word about Oklahoma’s food offerings. And it’s not just German stores that are fans of ‘Okie-made products. Charlet cites Ponca City’s Head Country  as a success story for its increasingly popularity in Scandinavia, where a Swedish importer began buying the Oklahoma-based company’s BBQ sauce and repackaging it for resale under another name.

Another great article about Oklahoma’s international commercial ties from The Journal Record‘s Brian Brus on Jun 18, as he profiled OKGIT member and Oklahoma Department of Agriculture International Marketing Coordinator Barbara Charlet.

Working under the department’s “Made in Oklahoma” coalition, Charlet is a regular attendee at trade shows and export conferences in Canada, Europe and Asia where she spreads the good word about Oklahoma’s food offerings.

“I basically encourage our food manufacturers to try to think outside our Oklahoma borders,” Charlet told the state’s business paper. “We have to think on an international scale and find ways to get their products into the world’s markets.”

Charlet cites Ponca City’s Head Country  as a success story for its increasingly popularity in Scandanavia, where a Swedish importer began buying the Oklahoma-based company’s BBQ sauce and repackaging it for resale under another name.

The Oklahoma food product advocate also notes that one of her biggest obstacles is to convince Oklahoma producers that exporting will cut into their profits. As Charlet points out, the opposite is often true, with international importers in search of a unique American brand willing to pay more to compensate for added costs associated with bringing a product to their own domestic markets.

To learn more about Barbara Charlet, please visit her profile page. To read the entire article, please click here.

(Photo courtesy of the Journal Record – by Brent Fuchs.)