Posts

People around the world find themselves in the midst of one great, shared experience. Social distancing and large-scale quarantine measures became the norm in the months of March and April for many in the U.S. Colleges and schools stand empty, workplace conversations take place on laptops around kitchen tables or, in many industries, not at all. We spoke with a few of our members whose lives, work and studies have been directly impacted since governments across the U.S. took measures to slow COVID-19’s spread.

George Lee III – Red Devil Inc.

George L. Lee, III serves as Vice President of Red Devil, Inc., a manufacturing company with its headquarters in Tulsa. Red Devil manufactures a broad and diversified line of hand tools and chemical products for professional and home maintenance and improvement – more than 400 different products in all. In addition to producing caulks, sealants and tools under its own brand name, the company also manufacture private label products for some of the nation’s largest hardware and home center chains. Its 135,000 square foot production facility is located in the Mid-America Industrial Park in Pryor, OK. The company has been a family owned business since 1872.

British Consul General in Houston Karen Bell and Red Devil Inc.’s George Lee at an OKGIT event in 2015.

What is your title and what does your company/program do in “normal” times?

“I am Vice President,  I handle the legal/benefits/intellectual property work in varying degrees for Red Devil Inc which is a chemical manufacturer and tool distributor to over 40 countries globally and all 50 states.”

How did the COVID-19 issue impact your day-to-day work?

“In an abundance of safety we closed our Tulsa office while keeping our factory up and running. We implemented social distancing, mask usage and other appropriate sanitary routines to keep employees safe while at work.

“Our office employees who are able to work from home are doing so until beginning of June when we will reassess opening out Tulsa office.”

If you’ve been forced to shut down or work from home, how has that impacted your job?

“I have been working from home and what annoys me the most is the lack of my ability to gather all the information I need to answer questions and make decisions in a timely matter. Also the technology to link to my work desktop is slow and laggy as bandwidth is troublesome which ups the annoyance factor.”

What are the biggest challenges you face in your work in the coming few months?

“Ours is reopening the office in a manner that provides a healthy and safe environment for our employees, and filling orders from our factory as we begin starting up new production on lines we have been putting in during this period and continuing from last year.”

Have there been any positives you can point to in terms of new ways of doing business or working that have come during this time?

“I think the forcing of employees to work from home has shown our IT people what needs to be adjusted to make this more efficient.”

In terms of your international activities, how have those been impacted by the past three months?

“Some of our customers have had problems more due to the currency cross rates causing our product to be more pricey, but payments, shipping and orders seem to not have been affected too much.”

An excellent article by The Journal Record’s Brian Brus on OKGIT member and past chair, Chuck Mills’ family owned firm, Mills Machine Co.

The Oklahoma manufacturer, based out of Shawnee, Oklahoma, specializes in earth drilling tools, bits and related accessories for the water well, environmental, construction, geothermal and blast hole mining industries. Mills has focused on developing international customers for his company, something that was necessary for the Oklahoma manufacturer with more than 100 years of business experience.

“Even though the U.S. is the largest consumer in the world, 80 percent of the buying power lives outside our borders,” he said. “We make quality products. We have good workmanship. People love to do business with us. … We can compete globally with anybody.”

Read the full article online here.

Oklahoma firms, are you considering an expansion internationally?

Velocity Global has a few tips on what you need to consider before you do.

According to Velocity Global, if you’ve decided to pursue business opportunities abroad, “there are a few key pointers to remember when thinking about taking your business overseas. All of these tips will help you avoid wasted costs, achieve growth quickly and efficiently, and diminish risks.”

Take your next step by learning what to look for and where to invest your time and money via this guide from Velocity Global.

 

Great article from Johnny Henchman at K-International, a U.K.-based firm specializing in translation and foreign language projects for companies across the globe, on the best practices when it comes to customizing digital platforms for potential overseas customers. The growth in digital space for businesses and their customers looks set to grow exponentially, meaning multinationals and mom-and-pop firms alike will need to tailor their services and products to a wide range of audiences. Each one of which has their own specific terms, customs and business language that will be vital for Oklahoma firms to understand and incorporate into their digital content.

Though overwhelming at first, taking the time to go through a short but thorough checklist of considerations will help firms of all sizes expand to new customers in search of the best service possible, regardless of geographic location. With some Oklahoma-emphasis we’ve added some of Henchman’s suggestions below:

  • Understand your audiences – No sense in using terms that might make sense in Oklahoma but mean something completely different in Europe. Know who your audience is and write to them using language they can understand.
  • Beware of references in numerical and measurement terms – One stone in the U.K. means 14 pounds, not 14 individual rocks, while a reference to sunny June days may fall on cold, deaf ears for a reader south of the equator. Keep in mind the specifics of your readers’ locale!
  • Get your keywords right – If your brand relies on keywords, ensure that you’re not including a direct translation that won’t relate to how your potential customers would search for your product or services.

These and more specific tips are available with the full article here.