OK Department of Agriculture continues promoting state-made food products abroad
Another great piece in the October 13, 2015 edition of The Journal Record by Brian Brus about the continued efforts of the Oklahoma Department of Agriculture’s Barbara Charlet.
Charlet, who serves as the department’s international market development coordinator, recently traveled to Germany with OKC Coach House Chef Kurt Fleischfresser to promote Oklahoma-made food products in Europe’s largest economy.
As noted in the piece by Charlet, who is also a member of the Oklahoma Governor’s International Team, food stuffs made in Oklahoma such as Griffin Foods and Clements peanut butter are already on the shelves of many German stores.
Fleischfresser gave a his take on the draw of products from this part of the U.S. to international consumers, saying ““The thing about overseas market is that they’re intrigued by the old Southwest,” he said. “Oklahoma has a musical named after it that everyone seems to know.”
Charlet is a regular attendee at trade shows and export conferences around the world, spreading the good word about Oklahoma’s food offerings. And it’s not just German stores that are fans of ‘Okie-made products. Charlet cites Ponca City’s Head Country as a success story for its increasingly popularity in Scandinavia, where a Swedish importer began buying the Oklahoma-based company’s BBQ sauce and repackaging it for resale under another name.